‘Blogging’ is a system of posting information to a web site, in a form that, typically, is structured like a journal. Entries (or posts) are delivered on a web page with the latest at the top. Entries are dated and are usually posted by the owner of the ‘blog’. The technology behind such systems enables the information to be posted ‘through a web browser’ rather than through some file transfer system. Owners of the ‘blog’, simply ‘log-in’ and then type in their ‘news’. Data or content from the ‘blog’ is actually held separately from the structure of the web page and delivered dynamically to the web user. This technique is the same as ‘content management’ systems used in large enterprises to manage the process of delivering content over the web from multiple authors. As of the end of July 2005, Technorati was tracking over 14.2 million weblogs, and over 1.3 billion links. Interestingly, this is just about double the number of blogs that we were tracking 5 months ago. In March 2005 we were tracking 7.8 million blogs, which means the blogosphere has just about doubled again in the past 5 months, and that the blogosphere continues to double about every 5.5 months. http://www.technorati.com/weblog/2005/08/34.html The purpose of this paper is to explore the possibility of ‘blogging’ tools being used as ‘content management’ systems for small and medium sized organizations. There are certain minimum requirements for web based content management systems and these conditions will be explored. According to Technorati there are now (August 2005) over 14.2 million weblogs and 13% of those are updated weekly.
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