Is it possible to use InDesign creatively so that the same file will produce good quality print (PDF) output, and then, with no modifications export for ePub3?
Often times, book publishers will have their design studios working with InDesign to produce PDFs for print output. At the end of that workflow, comes the decision to create an eBook version.
It is sometimes the case that the book designer has used InDesign in such a way that creating the eBook by exporting from InDesign is impractical unless the file is re-worked, with changes to the styling rules; the removal of style overides, the choice of a different font, the anchoring of pictures etc etc.
Through work conducted with my students on a Masters programme in Digital Publishing (OICPS), I have been exploring this challenge, since their stepping through the sequence of assignments goes from PDF for print > to ePub3 re-flowable (and beyond to a fixed-layout version). Phew!
What are the pitfalls and can book designers change their habits so publishers will not need to outsource this work?