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eBooks or APPS; the publishing choice

Publishers are under increasing pressure to develop workflows that enable their assets to be published to mobile platforms such as the iPad and the Kindle. Many book publishers are already using a variety of methods to create eBooks and where these equivalent print products are very text heavy (such as trade fiction) then this is very appropriate. But under what circumstances would it be better to create an 'app' rather than an eBook?

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Posted on 26 Aug 2011 around 5pm • Tagged with: eBooks | Permanent link to this article