Saturday, June 09, 2007
The Long Tail: How Endless Choice is Creating Unlimited Demand
Chris Anderson
Published by: Random House Business Books on May 2007
Excellent and incredible detail. Just need to think of a good idea that works well right to the end of the long tail…
I can’t help thinking that to build a business that depends on the ‘Long Tail’ needs a lot of financial support in the first instance.
Here could be some more books that are just as useful
But they may not be in my bookshelf
Free: How Today's Smartest Businesses Profit by Giving Something for Nothing
We-Think: Mass innovation, not mass production
The Wisdom of Crowds: Why the Many Are Smarter Than the Few
Here Comes Everybody: How Change Happens when People Come Together
Why The World Is Full Of Useless Things
Crowdsourcing: How the Power of the Crowd is Driving the Future of Business
The Tipping Point: How Little Things Can Make a Big Difference
