Friday, June 30, 2006
The Cluetrain Manifesto
Rick Levine, Christopher Locke, Doc Searls, David Weinberger
Published by: Perseus Books on December 2000
Reviews at Amazon suggest that this book should not be taken seriously, so I doubt if I will buy it! Although I see some copies available for £2.99. It seems that this may be in part responsible for the great dot com eBubble. In other words full of idealism but only really half baked hyper.
Here could be some more books that are just as useful
But they may not be in my bookshelf
Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
Here Comes Everybody: How Change Happens when People Come Together
Groundswell: Winning in a World Transformed by Social Technologies
We-Think: Mass innovation, not mass production
The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
Permission Marketing: Turning Strangers into Friends and Friends into Customers
Linchpin: Are You Indispensable? How to Drive Your Career and Create a Remarkable Future


