Friday, June 30, 2006

The Cluetrain Manifesto

Rick Levine, Christopher Locke, Doc Searls, David Weinberger

Published by: Perseus Books on December 2000

Reviews at Amazon suggest that this book should not be taken seriously, so I doubt if I will buy it! Although I see some copies available for £2.99. It seems that this may be in part responsible for the great dot com eBubble. In other words full of idealism but only really half baked hyper.

Look at this book at Amazon

Here could be some more books that are just as useful

But they may not be in my bookshelf

Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers

Groundswell: Winning in a World Transformed by Social Technologies

Tribes

Here Comes Everybody: How Change Happens When People Come Together

The Longer Long Tail: How Endless Choice is Creating Unlimited Demand

Wikinomics

We-Think: Mass innovation, not mass production

Crush It!: Why Now is the Time to Cash in on Your Passion

The Wisdom of Crowds: Why the Many Are Smarter Than the Few

Free: The Future of a Radical Price: The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business