Friday, June 30, 2006

The Cluetrain Manifesto

Rick Levine, Christopher Locke, Doc Searls, David Weinberger

Published by: Perseus Books on December 2000

Reviews at Amazon suggest that this book should not be taken seriously, so I doubt if I will buy it! Although I see some copies available for £2.99. It seems that this may be in part responsible for the great dot com eBubble. In other words full of idealism but only really half baked hyper.

Look at this book at Amazon

Here could be some more books that are just as useful

But they may not be in my bookshelf

Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers

Wikinomics

Tribes

Here Comes Everybody: How Change Happens when People Come Together

Groundswell: Winning in a World Transformed by Social Technologies

We-Think: Mass innovation, not mass production

The Longer Long Tail: How Endless Choice is Creating Unlimited Demand

Permission Marketing: Turning Strangers into Friends and Friends into Customers

Ignore Everybody

Linchpin: Are You Indispensable? How to Drive Your Career and Create a Remarkable Future